About Defence Connect
The integrated market intelligence platform for Australia's defence sector.
Defence Connect (www.defenceconnect.com.au) is a media and market intelligence platform focused on increasing the connectivity of Australia’s defence and national security sectors while helping the defence industry capitalise on the largest spend in capability building since the Second World War.
The Defence Connect brand has gained rapid engagement with Defence and the defence industry, and is considered an essential source for breaking news, insights and market intelligence for the sector.
The platform now connects with 100,000+ defence and defence industry professionals every month across online, events, social and broadcast channels, delivering essential information to help organisations make more informed business decisions and deliver greater defence capabilities.
Linking defence and industry
The Defence Connect platform supports industry engagement across these key interconnected channels:
Industry partners and stakeholders
Defence Connect engages senior leadership across the defence industry, including:
- CASG (Capability Acquisition and Sustainment Group)
- Department of Defence, including the Defence Science and Technology Group (DST Group), Estate and Infrastructure Group (E&IG), Chief Information Officer Group (CIOG), Chief Finance Officer Group (CFOG), Defence People Group (DPG) and Defence Strategic Policy and Intelligence Group (SP&I)
- Navy, Army, Air Force, Intelligence and Joint Operations Command
- Federal Ministries, including Department of Prime Minister and Cabinet, Cabinet Ministers, Ministers, Senators and related departments
- State Ministries, Ministers and related departments
- Prime contractors, such as BAE Systems, Boeing, Finmeccanica, Lockheed Martin, Northrop Grumman, Raytheon and Thales
- SME contractors across the spectrum of defence acquisition and sustainment
- Defence force establishments, institutes, academies and think tanks
Defence Connect:
Supporting capability acquisition and sustainment
Australia’s future defence capabilities have been reinforced by the 2016 Defence White Paper, which sets out the strategy and investment for defence spending for the years ahead.
Over the next decade the government has committed $195 billion to defence investment across six core capability sectors – resulting in significant commercial opportunities for the defence industry.
Geared for tomorrow’s defence industry Defence Connect represents an ambitious new approach that supports the evolving defence sector as it responds to the challenges posed by expanding domains of warfare as well as traditional threats
Greater connectivity between government and the defence industry is critical to the implementation of the 2016 Defence White Paper and connected 2016 Integrated Investment Program, helping to strengthen Australia’s future security and prosperity while projecting it on the international stage.
Closer links between all sectors of defence industry – government, defence, prime contractors, SMEs, think tanks and policy institutes plus academia – will support these objectives, with Defence Connect central to forging collaboration, connectivity and transparency as well as helping to drive the business of defence.
Defence Connect Events:
AUSTRALIAN DEFENCE INDUSTRY AWARDS
For the first time in Australia, Defence Connect has created an awards program that reflects the comprehensive role of defence industry as a fundamental input to capability.Recognising leading professionals and businesses, rather than products and platforms, the Australian Defence Industry Awards universally acknowledges all defence industry stakeholders – from our primes, SMEs, academic institutions and associations, through to high-performing individuals such as defence executives, Indigenous and female leaders, students, scientists, technicians and academics.
AUSTRALIAN SPACE AWARDS
For the first time in Australia, Space Connect has created an awards program initiative that will showcase the nation’s best and brightest space businesses and professionals.
Recognising the leading individuals and businesses driving the development of Australia’s space economy, the Australian Space Awards universally acknowledges all space industry stakeholders - — from the major listed organisations and corporates servicing Australia’s space economy to SMEs, start-ups, academic institutions and associations.
The awards are open to all businesses operating in Australia supporting the space industry, including telecommunications, satellite, energy, mining and transport sectors as well as the defence, agriculture, disaster and water management industries. Winning a Space Award will be a desirable accolade for both individuals and businesses seeking to forge their role in the space industry.
The awards celebrate the best of the best in Australia’s space industry and will recognise the outstanding contribution of professionals and businesses working within the industry across 22 categories.
DEFENCE CONNECT WEBCASTS
With its own in-house studio, Defence Connect uses live-streaming technology to produce and distribute webcasts to audiences around Australia. These enable partners to expand their audience reach through informative, engaging and interactive content. Audiences can watch live on any device and interact through a live chat.
What is the audience of Defence Connect?
Defence Connect has comprehensive reach into the entire audience across the defence spectrum. Defence Connect can help you target this hard to reach audience whether they're in government, ADF, or industry.
Defence Connect is read by the ADF, politicians in government and politicians out of government. Defence Connect is read by members of CASG (which will soon be the Defence Delivery).
Defence Connect has unrivalled reach into Australian primes and tier 2 defence contractors.
Defence Connect is the platform used by SMEs to ensure they’re informed about what is happening in the sector.
How many people read Defence Connect?
Defence Connect is read by more people than any other defence title in Australia. They read Defence Connect frequently. They’re more engaged with Defence Connect than any other defence media platform in Australia.
- Defence Connect average monthly website pageviews : 250,000+
- Defence Connect average monthly website users: 100,000+
- Defence Connect average monthly Podcast listens : 8,000+
- Defence Connect Newsletter subscribers : 20,000+
- Average visits per active user: 2.06
- Average engagement time per active user: 1 minute 26 seconds
What makes Defence Connect the dominant brand in this sector?
Defence Connect was the first brand to actively meet the defence audience where they are today, online, consuming digital content. By dynamically embracing new formats (e-newsletters, podcasts, webinars, genuine digital magazines), Defence Connect met the needs of its audience. To give them accurate, up to date, and high quality news and commentary in a time and format that they wanted to consume it in
For the government, the Commonwealth, the ADF, key industry players, and 1,000’s of SMEs Defence Connect has become THE daily source of news and intelligence that has become a regular part of their daily work lives.
How does Defence Connect compare against its competitors?
By using an independent web analytic measurement site like SimilarWeb we can get a good indication of the strength of Defence Connect against its competitors. In short, it dominates.
- ADM Average visits per active user: 1.52 \- source [www.similarweb.com](http://www.similarweb.com)
- ADM Average engagement time per active user 0 minutes 21 seconds. source [www.similarweb.com](http://www.similarweb.com)
- ADM average monthly website pageviews : 58,636 [www.similarweb.com](http://www.similarweb.com)
- ADM average monthly website users: 29,676 [www.similarweb.com](http://www.similarweb.com)
- ADM newsletter subscribers 12,500 source 2025 Media Kit
- APDR Average visits per active user: 1.50 \- source [www.similarweb.com](http://www.similarweb.com)
- APDR Average engagement time per active user: 0 minutes 14 ssecond source [www.similarweb.com](http://www.similarweb.com)
- APDR average monthly website pageviews : 46,648 [www.similarweb.com](http://www.similarweb.com)
- APDR average monthly website users: 26,783 [www.similarweb.com](http://www.similarweb.com)
- APDR newsletter subscribers 7,900 source 2024 Media Kit
Why do advertisers like using Defence Connect for their marketing?
Defence Connect gives marketers the best tools to deliver their brand and key messaging. Advertisers can use the display advertising across its website and newsletter. Written content to present thought leadership and sophisticated ideas. The Defence Connect Podcast to give a human voice to a client's marketing messaging.
Defence Connect provides the most comprehensive reporting of any industry publication. Defence Connect gives advertisers reports that show time in view, reach, frequency, impressions, clicks, CTR.
Defence Connect delivers results for its advertisers, justifying the investment, and helping provide ROI.
How can you contact the commercial team at Defence Connect?
If you want to reach commercial team at Defence Connect directly you can email This email address is being protected from spambots. You need JavaScript enabled to view it..
MEET OUR TEAM
iscover
About Defence Connect
The integrated market intelligence platform for Australia's defence sector.
Defence Connect (www.defenceconnect.com.au) is a media and market intelligence platform focused on increasing the connectivity of Australia’s defence and national security sectors while helping the defence industry capitalise on the largest spend in capability building since the Second World War.
The Defence Connect brand has gained rapid engagement with Defence and the defence industry, and is considered an essential source for breaking news, insights and market intelligence for the sector.
The platform now connects with 100,000+ defence and defence industry professionals every month across online, events, social and broadcast channels, delivering essential information to help organisations make more informed business decisions and deliver greater defence capabilities.
Linking defence and industry
The Defence Connect platform supports industry engagement across these key interconnected channels:
Industry partners and stakeholders
Defence Connect engages senior leadership across the defence industry, including:
Defence Connect:
Supporting capability acquisition and sustainment
Australia’s future defence capabilities have been reinforced by the 2016 Defence White Paper, which sets out the strategy and investment for defence spending for the years ahead.
Over the next decade the government has committed $195 billion to defence investment across six core capability sectors – resulting in significant commercial opportunities for the defence industry.
Greater connectivity between government and the defence industry is critical to the implementation of the 2016 Defence White Paper and connected 2016 Integrated Investment Program, helping to strengthen Australia’s future security and prosperity while projecting it on the international stage.
Closer links between all sectors of defence industry – government, defence, prime contractors, SMEs, think tanks and policy institutes plus academia – will support these objectives, with Defence Connect central to forging collaboration, connectivity and transparency as well as helping to drive the business of defence.
Defence Connect Events:
AUSTRALIAN DEFENCE INDUSTRY AWARDS
For the first time in Australia, Defence Connect has created an awards program that reflects the comprehensive role of defence industry as a fundamental input to capability.Recognising leading professionals and businesses, rather than products and platforms, the Australian Defence Industry Awards universally acknowledges all defence industry stakeholders – from our primes, SMEs, academic institutions and associations, through to high-performing individuals such as defence executives, Indigenous and female leaders, students, scientists, technicians and academics.
AUSTRALIAN SPACE AWARDS
For the first time in Australia, Space Connect has created an awards program initiative that will showcase the nation’s best and brightest space businesses and professionals.
Recognising the leading individuals and businesses driving the development of Australia’s space economy, the Australian Space Awards universally acknowledges all space industry stakeholders - — from the major listed organisations and corporates servicing Australia’s space economy to SMEs, start-ups, academic institutions and associations.
The awards are open to all businesses operating in Australia supporting the space industry, including telecommunications, satellite, energy, mining and transport sectors as well as the defence, agriculture, disaster and water management industries. Winning a Space Award will be a desirable accolade for both individuals and businesses seeking to forge their role in the space industry.
The awards celebrate the best of the best in Australia’s space industry and will recognise the outstanding contribution of professionals and businesses working within the industry across 22 categories.
DEFENCE CONNECT WEBCASTS
With its own in-house studio, Defence Connect uses live-streaming technology to produce and distribute webcasts to audiences around Australia. These enable partners to expand their audience reach through informative, engaging and interactive content. Audiences can watch live on any device and interact through a live chat.
What is the audience of Defence Connect?
Defence Connect has comprehensive reach into the entire audience across the defence spectrum. Defence Connect can help you target this hard to reach audience whether they're in government, ADF, or industry.
Defence Connect is read by the ADF, politicians in government and politicians out of government. Defence Connect is read by members of CASG (which will soon be the Defence Delivery).
Defence Connect has unrivalled reach into Australian primes and tier 2 defence contractors.
Defence Connect is the platform used by SMEs to ensure they’re informed about what is happening in the sector.
How many people read Defence Connect?
Defence Connect is read by more people than any other defence title in Australia. They read Defence Connect frequently. They’re more engaged with Defence Connect than any other defence media platform in Australia.
What makes Defence Connect the dominant brand in this sector?
Defence Connect was the first brand to actively meet the defence audience where they are today, online, consuming digital content. By dynamically embracing new formats (e-newsletters, podcasts, webinars, genuine digital magazines), Defence Connect met the needs of its audience. To give them accurate, up to date, and high quality news and commentary in a time and format that they wanted to consume it in
For the government, the Commonwealth, the ADF, key industry players, and 1,000’s of SMEs Defence Connect has become THE daily source of news and intelligence that has become a regular part of their daily work lives.
How does Defence Connect compare against its competitors?
By using an independent web analytic measurement site like SimilarWeb we can get a good indication of the strength of Defence Connect against its competitors. In short, it dominates.
Why do advertisers like using Defence Connect for their marketing?
Defence Connect gives marketers the best tools to deliver their brand and key messaging. Advertisers can use the display advertising across its website and newsletter. Written content to present thought leadership and sophisticated ideas. The Defence Connect Podcast to give a human voice to a client's marketing messaging.
Defence Connect provides the most comprehensive reporting of any industry publication. Defence Connect gives advertisers reports that show time in view, reach, frequency, impressions, clicks, CTR.
Defence Connect delivers results for its advertisers, justifying the investment, and helping provide ROI.
How can you contact the commercial team at Defence Connect?
If you want to reach commercial team at Defence Connect directly you can emailThis email address is being protected from spambots. You need JavaScript enabled to view it. .
MEET OUR TEAM
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Stephen Kuper
Government Relations Manager and Senior Analyst, Momentum Media
[email protected]
02 9922 3300
Steve has an extensive career across government, defence industry and advocacy, having previously worked for cabinet ministers at both Federal and State levels.
David Hollingworth
Senior Journalist - Cyber Daily
[email protected]
02 9922 3300
David Hollingworth has been writing about technology for over 20 years, and has worked for a range of print and online titles in his career. He is enjoying grappling the ever evolving world of digital transformation, especially when it lets him talk the issues that matter most to everyday Australians.
Daniel Croft
Journalist
[email protected]
0404350202
Born in the heart of Western Sydney, Daniel Croft is a passionate journalist with an understanding for and experience writing in the technology space. Having studied at Macquarie University, he joined Momentum Media in 2022, writing across a number of publications including Australian Aviation, Cyber Security Connect and Defence Connect. Outside of writing, Daniel has a keen interest in music, and spends his time playing in bands around Sydney.
Robert Dougherty
Senior Journalist
[email protected]
02 9922 3300
LinkedIn
Robert began his career as a journalist for Seven West Media in Western Australia before joining Fairfax Media and later Australian Community Media in New South Wales. Throughout his career, Robert has produced national headlines, photography and videography of defence, emergency services, sport, business, community and government news across Australia. He holds a Bachelor of Arts, Majoring in Public Relations and Journalism at Curtin University and attended a trial student exchange program with Fudan University, Shanghai.
Bethany Alvaro
Journalist
[email protected]
02 9922 3300
Bethany Alvaro began her career while studying a Bachelor of Communications, majoring in journalism and digital/social media at the University of Technology Sydney (2023-2025). She has a thorough interest in global affairs, international relations, and cultural trends. Outside work, she runs a digital zine where she interviews local bands in Sydney and analyses alternative music.
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About Momentum Media
Momentum Media (www.momentummedia.com.au) has been equipping Australia’s corporate, investor and business sectors with market and business intelligence for over a decade.
Across an integrated business supported by digital, events, live streaming, broadcast, content-on-demand, research, print and social platforms, we are guided by a fundamental principal: Be better informed.
Better informed readers, listeners, viewers, event participants, advertisers, sponsors and commercial partners, government and policy decisionmakers.
This mission for informing, educating and inspiring drives us to build more engaged communities, delivering greater leadership to the markets we connect with and forging closer relationships with our audiences.
Being at the forefront of media innovation, backed by a pioneering spirit, has been central to Momentum Media’s growth.
We’re an evolving, forward-thinking business based on a purpose that supports corporate Australia and the markets critical to our nation’s economic prosperity. We’re also focused on delivering exceptional value to our commercial partners.
We continually adapt to rapidly changing marketplaces; we’re a fluid media business, unshackled to any particular technology, channel or tone of communication.
With a monthly reach spanning over a million professionals, high-net-worth individuals and business owners, we’re connected to the rapidly changing preferences and attitudes of our communities – and we’re making a positive contribution for them to thrive.