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Australian small arms manufacturer Southern Cross Small Arms has been hit with an unexpected blow after the companies' marketing accounts were removed due to breaching anti-firearms social media standards.
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The Team Defence Australia member, which domestically produces firearms for the commercial market and is entering the defence industry space, reportedly had some of its social media accounts shut down earlier this month after posts did not meet community standards, according to a statement from the company.
The NSW-based firearms company previously attended the Land Forces Expo in Melbourne earlier this year with their new SALTIE semi-automatic (select-fire) short-stroke regulated piston rifle, attended the 46th SHOT Show in Las Vegas, and showcased a new prototype infantry rifle and domestically produced bolt action sniper rifle at 2024 Special Operations Forces Week in the USA.
Southern Cross Small Arms director Damir Lukic, speaking in an online statement, confirmed the company was facing resistance from online moderators.
"We are working through it to get it reinstated. All businesses in Australia in the shooting industry are putting up a fight on a daily basis, from the smallest firearms dealer to the largest distributor and all the manufacturers," he said.
"Our sport, interest, and pastime is constantly under the microscope and is being actively targeted nation wide.
"Majority are family businesses, this effort is very un-Australian and every dirty trick in the book is being used to shut us down and keep us down.
"But like many out there, we are here to stay. And will let them know by offering more products local manufactured supporting Australian industry, end-users and dealer network.
"As businesses in our industry are targeted offer your support, just a shout out is more then enough at times."
SCSA had preivously been confirmed as one of the partners under Thales Australia's Arms Collaboration and Cooperation Centre in June 2022. The centre aimed to Australian SMEs and industry partners by facilitating greater collaboration between industry partners. Other partners reportedly included Hosico, A.W. Bell and Wedgetail Industries.
