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Diversity of career opportunities will be championed under a new-look Australian Defence Force recruitment advertising campaign.
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The “unlike any other job” campaign will run from 29 July online, on social media, digital audio, television and cinema. For the first time, the campaign will also be displayed on 3D billboards in Sydney and Melbourne.
The ADF has launched the first integrated recruitment advertising campaign to highlight the diverse career opportunities available across maritime, land, air, space and cyber. A career in the ADF is unlike any other job, according to the new recruitment campaign and the advertisements will also encourage Australians to make a difference by pursuing a career in uniform.
“People are our most important Defence capability, which is why we want to see more Australians take up a rich and rewarding career in the ADF,” Minister for Defence Personnel Matt Keogh said.
“The ADF offers opportunities no matter your talents or interests. Whether you want to be a coder or a sailor, an engineer or in the infantry, there is a role for you.
“A career in the ADF offers unique benefits, such as free medical and dental, housing assistance, and generous superannuation.”
The latest campaign comes one year after the launch of ADF Careers, which brings Navy, Army and Air Force recruiting under a single banner.
The fresh approach has helped raise awareness about the more than 250 different roles available across the ADF, including a number of new roles to support Australia’s pathway to acquiring a conventionally armed, nuclear-powered submarine capability through AUKUS.
To further bolster recruitment, Defence has recently opened a new Mobile ADF Careers Centre, which serves to engage with regional and rural candidates.
The mobile centre has recently completed tours across regional Victoria, South Australia, Northern Territory, Western Australia and NSW, with a Queensland tour currently underway.
A pop-up ADF Careers Centre will also soon visit regional Victoria, starting in Geelong during August, followed by Bendigo and Ballarat.
To learn more about a career in the Australian Defence Force, visit www.adfcareers.gov.au.
Earlier this year, the Australian Defence Force outlined that it was “under stress” as it operates with more than 4,308 people below its authorised strength and attracts recruitment rates below the required level to man the current force, according to comments made during the Senate foreign affairs, defence and trade legislation committee (Senate estimates) on 14 February.
