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Social media and the digital age has given a voice to many who may have previously gone unheard and while some organisations are making an active effort to try to minimise the impact that this can have on their public image, it is those that are embracing this changing landscape that are noticing the full potential it offers for their brand awareness.
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In this episode of the Defence Connect Podcast, The Decisive Point’s Brendan Maxwell joins host Phil Tarrant to explore the exciting opportunity that defence industry now has to communicate with the Australian public, build trust, tell stories and create transparency.
He will discuss the role of concise communication in attracting the best talent into defence industry, the importance of unity in purpose and share why real people telling real stories is a winning formula for defence communications.
Enjoy the podcast,
The Defence Connect team
Listen to previous episodes of the Defence Connect podcast:
Episode 510: CONTESTED GROUND: Iran’s collapsing sphere of influence
Episode 509: DEFENCE PROPERTY PODCAST: Understanding the ever-changing landscape of regional property investment
Episode 508: PODCAST: A proud history of providing debate and connecting sailors, with Mark Schweikert, federal president, Navy League of Australia
Episode 507: SPOTLIGHT: GWEO – protecting Australian sovereignty, with Lockheed Martin Missiles and Fire Control’s James Heading
Episode 506: CONTESTED GROUND: Ukraine’s freedom of manoeuvre in the information domain
Episode 505: SPOTLIGHT: AUKUS Pillar II – how technology sharing is strengthening our national security, with FAS Stephen Moore and Dr Nigel McGinty
Episode 504: PODCAST: Unleashing Australian know-how to grow military power fast, with John Storey, Institute of Public Affairs
Episode 503: CONTESTED GROUND: The intersection of national security and Australia’s declining economic performance
Episode 502: SPOTLIGHT: Developing risk frameworks for Defence, with Atturra’s Andrew Balmaks
Episode 501: CONTESTED GROUND: Maritime competition drives need for an Australian Coast Guard, with Jennifer Parker
