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Social media and the digital age has given a voice to many who may have previously gone unheard and while some organisations are making an active effort to try to minimise the impact that this can have on their public image, it is those that are embracing this changing landscape that are noticing the full potential it offers for their brand awareness.
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In this episode of the Defence Connect Podcast, The Decisive Point’s Brendan Maxwell joins host Phil Tarrant to explore the exciting opportunity that defence industry now has to communicate with the Australian public, build trust, tell stories and create transparency.
He will discuss the role of concise communication in attracting the best talent into defence industry, the importance of unity in purpose and share why real people telling real stories is a winning formula for defence communications.
Enjoy the podcast,
The Defence Connect team
Listen to previous episodes of the Defence Connect podcast:
Episode 497: CONTESTED GROUND: Ongoing risk of nation-state attackers, ASD; misinformation bill defeated
Episode 496: PODCAST: A year in review with Minister for Defence Industry and Capability Delivery, the Honourable Pat Conroy MP
Episode 495: SPOTLIGHT: Navigating the rising tide of trusted autonomy, with Dr Greg Bain and Brigadier James Davis
Episode 494: DEFENCE PROPERTY PODCAST: 10 common property mistakes and how you can avoid them
Episode 493: PODCAST: How geopolitics must influence Australia’s force posture, with Mike Pezzullo
Episode 492: CONTESTED GROUND: Where does the misinformation bill leave free speech?
Episode 491: SPOTLIGHT: Engaging the national innovation ecosystem, with DSTG’s Dr Robert Hunjet
Episode 490: SPOTLIGHT: Protecting your data as Australia moves to an AI future, with Hrvoje Hančević-Grabić from IT Strategy Hub
Episode 489: SPOTLIGHT: Scaling advanced manufacturing, with Anduril’s Brian Schimpf and David Goodrich
Episode 488: SPOTLIGHT: How quantum will revolutionise PNT and RF sensing, with DSTG’s Andrew Seedhouse and QuantX’s Andre Luiten
