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Efforts to boost Australia’s defence exports have shifted online with plans for a series of webinars and one-on-one virtual discussions with small businesses across the country.
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Headed up by Australia’s defence export advocate, David Johnston, the suite of educational products rolled out includes a five-week online course aimed at "pitch training"; assisting small businesses to sell products on to larger supply-chain partners or international conglomerates.
“This will help Australian companies put their best foot forward when engaging with overseas military services and international businesses,” Minister for Defence Industry Melissa Price said.
“The pitch training will be delivered as an online, five-week course, and includes coursework, webinars and one-on-one support.
“It is free to members of defence industry who are participating in Team Defence Australia-supported online or physical trade events.”
Johnston's office, the Australian Defence Export Office (ADEO), also plans to implement a range of other online support activities to assist companies in maximising export opportunities.
Minister Price also announced that Johnston’s tenure as defence export advocate has been extended by another 12 months, in a move aimed at providing "support and continuity" to the sector throughout the COVID downturn.
"Mr Johnston’s re-appointment ensures Australia’s defence products will continue to be promoted and supported around the world and his experience will also help companies form positive linkages with Defence," Minister Price said.
"His substantial experience with ministerial and international engagements enables him to support Australian industry to access a wide range of export opportunities and build relationships in key markets.
"Mr Johnston’s advice and assistance to small business is a key element of the support offered by the Defence Export Strategy, the ADEO and its initiatives.
“Industry frequently acknowledges the value and influence that Mr Johnston’s advocacy work brings, which is particularly important during the COVID-19 pandemic and the significant impact it is having on small business right across Australia.”
