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Australians will be seeing new “I am a Submariner” advertising under the most recent marketing campaign to gather recruits for the Australian Defence Force.
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The campaign, expected to be the last ADF asset made from media company VML, focuses on filling recruitment targets for the nation’s incoming nuclear submarine fleet demands.
Earlier this month, it was announced that media agency TBWA\Melbourne will be taking over from VML for all ADF creative communications and digital services output.
“The National Defence Strategy reinforces the need for growth and retention of highly skilled people to deliver Australia’s national defence. People are, and will remain our most important capability,” Minister for Defence Personnel Matt Keogh said.
“The rollout of this new advertising campaign, coupled with the new training facility at HMAS Stirling, shows the Albanese government is diving right in to grow and skill our Defence workforce.
“These works at HMAS Stirling will be delivered by Western Australian businesses, supporting local jobs and creating opportunities in the trade and construction industries.”
The federal government continues to invest funding in attracting and training the next generation of Navy submariners in the Australian Defence Force to meet future demand for conventionally armed, nuclear-powered submarines through the AUKUS partnership.
“Developing the skills and expertise to safely operate conventionally armed, nuclear-powered submarines is at the heart of the AUKUS pathway,” Deputy Prime Minister Richard Marles said.
“Right now, Australian submariners are gaining experience in the United States and United Kingdom, and on board Virginia Class and Astute Class submarines. Soon they will also be able to receive world-class training in Western Australia.
“The new training centre at HMAS Stirling is part of the Albanese government’s commitment to ensuring we have the submariner workforce needed to support AUKUS and keep Australians safe.”
Priority submariner roles that Defence is actively seeking to recruit for Australia’s current and future submarine workforce reportedly include communication networks operators, submariner electrical fitters, electronics technicians, fixed and mobile plant mechanics, and the following for nuclear-powered submarines: electricians, electronics technicians, mechanics, weapons and sensors network technicians, and electronic warfare network technicians.
“Our submariners are rightly regarded as some of the best in the world. The new Submarine Training Centre which is being built at HMAS Stirling will continue this proud tradition of highly skilled submariners well into the 21st century,” Chief of Navy Vice Admiral Mark Hammond said.
“This is a step forward for the Royal Australian Navy to operating and maintaining our future fleet of conventionally armed, nuclear-powered submarines.”
